flora

·services

I turn ideas into online finished projects

Landing pages

From a simple one-pager to a full CMS, we decide together what fits. Then I handle both the design and the build.

Apps & platforms

Already have a site, app, or tool that isn’t working the way it should? From a usability audit to redesigning the whole thing, I find what’s tripping your users up and fix it.

Storytelling

Telling stories is what I love. You bring the need and we shape it together (social content, a blog, videos...)

·projects

A decade working across every kind of web project, from one-pagers to data platforms.

Antique engraving of the Abbey of Forest seen from above, with its church, walled gardens and surrounding houses

Landing page

Give a long time association its rightful presence on the web

Now found online 40+ times a month.

Cercle d'Histoire de Forest

2025 CMSAccessibilityBranding

Visit website (opens in new tab)
Promotional banner for the Brussels plant festival, over a sunlit glass-roofed pavilion

Storytelling

Grow the audience for a new sustainable garden fair in Brussels

Targeting 5,000 visitors in its first year (September 2026).

Oyas Belgique & Drohme Park

2026 PRSocial mediaBranding

Visit website (opens in new tab)
Screenshot of the Minnow platform: a terrain map with a circular study area and labelled location markers

Apps & platforms

Help companies visualize their exposure to nature risk

Bootstrapping a complex data platform for enterprise users.

Minnow Collective

2024–present Enterprise UX/UIStrategy

Visit website (opens in new tab)
Screenshot of the Rosa eBilling dashboard: an accounting table of patient invoices with an income summary above

Apps & platforms

Designing through Belgium's medical billing maze

Used daily by 3 partner platforms for ophthalmologists

Rosa ASBL

2022–2024 Enterprise UX/UIIntegrations

Visit website (opens in new tab)
Screenshot of the property investment simulator: a panel with asking price and gross-yield sliders beside a cashflow chart

Apps & platforms

Simulate a property investment before you buy

Design still in use 6 years and 2 ownership changes later.

urbanData Analytics

2020 ResearchDesign systemPM

Visit website (opens in new tab)
A man lying on a stone ledge beneath two “for rent” estate-agent signs on a Madrid façade, with a bar chart overlaid

Landing page

Can you afford your rent?

Visited +10K times the month it was launched. Later published by the Spanish newspaper El País.

Self-initiated

2017 Data investigationInteractive map

First prize of the data journalism contest of Madrid in 2017.

Open source (opens in new tab)
Illustration of a fish shouting through a megaphone beside a mock headline stamped “Clickbait!”

Apps & platforms

Protect readers from clickbait and bot-written articles

Later developed by a team at Google Campus Madrid.

Self-initiated

2019 Open-sourceIntegrations

Open source (opens in new tab)
Two older men sitting side by side by a window, one in a blue sweater and one in a yellow polo shirt

Storytelling

Investigate the hard story of kids born during Belgium's colonial past

The most-read piece on 24h01 website by a wide margin, until the magazine closed.

24h01 · revue belge

2016 InvestigationSlow journalism

Read

·about

Product leader and expert in bridging design,
technology, and business strategy.

Flora seated in the garden of her brick townhouse

find the 3 cats in the picture

Photographed at home in Brussels — with me and three cats.

how I work

Based between Brussels and Madrid, I am fluent in English, French, and Spanish. I work remotely and can come to your office for ad-hoc meetings.

what I bring

Nine years across design, product, and strategy means you get one person who handles the whole thing, from the first idea to the finished site.

who I am

Curious and enthusiastic by nature, I like to take on projects working toward a better world: greener, fairer, more inclusive.

·journey

More than one string to my bow

  1. 2015 data journalism

    Trained as a journalist at IHECS, then led data projects at Medialab-Prado (ES) bridging investigation and data. Published along the way in Wilfried magazine (BE).

  2. 2017 design

    Discovered product design and lean methodologies. Switched from blog writing to the product team at urbanData Analytics, and started my designer path.

  3. 2019 product management

    Owned products end-to-end at urbanData and ROSA: research, roadmap, design, QA.

  4. 2024 business owner

    Co-founded Minnow Collective and launched my own design consultancy.

  5. TODAY a project with you, maybe?